Will take a step back if animosity escalates between India & Pak: Zindagi head Shailja Kejriwal

Updated: Aug 13 2022 2:17PM

New Delhi, Aug 13 (PTI) Six years after it stopped airing Pakistani shows, Zindagi channel has returned with its content from across the border but Shailja Kejriwal, Chief Content Officer, Zee Special projects, has a disclaimer for the viewers -- they "will take a step back" in case of a flare-up between the two nations.

Launched in 2014, the channel instantly attracted Indian viewers with its syndicated content, including series like "Zindagi Gulzar Hai", "Humsafar", "Noor Bano" and "Sadqay Tumhare" and introduced them to talents like Fawad Khan, Mahira Khan, Saba Qamar and Sanam Saeed.

In the wake of 2016's Uri terror attack in which 19 Indian Army personnel were martyred, the channel had stopped airing Pakistani content. It was made available on the streaming app ZEE5 in 2020.